Design & Explore

Creating the visual architecture around Fathom + Form

The concept behind the brand:

  • The Humanity of Color

    In this concept, color becomes the uniqueness and complexity of a person. It is the embodiment of emotion, sound, feeling, and effort. It is a pause and an action. A visual rest and a jumping off point.

    Color

  • Evolution of Craft

    This concept explores the forward trajectory of craft, Fathom + Form style. With an eye to systems, modularity, and design, F + F’s neo-craft practice takes center stage.

    Neo-Craft

  • A Show of Rhythm

    The inspiration for this concept comes directly from the core of F + F work. The parallel and intersecting lines of metal frame work become the intricate heart of the visual persona.

    Rhythm